We service San Diego, Orange County, Palm Springs, Temecula, Greater Los Angeles and Santa Clarita. We specialize in bringing bartending staff, and food servers, to private and corporate parties and events. Our professional staff is certified by LEAD (California Department of Alcoholic Beverage Control’s) as well as, TiPS (Certified Responsible Beverage Services). We maintain full liability insurance and are licensed in the State of California.
Fluid partner Keith Mooney gained valuable experience in operations logistics and hospitality as Manager for Ace Parking, at the Sheraton Seattle and the Westin Seattle Hotels. During this period, he served an integral coordination role for a number of high-profile events, including fundraisers for Fred Hutchinson Cancer Research Center, Juvenile Diabetes Research Foundation, ARCS, and the Boys and Girls Club.
In 2003 Keith moved to Los Angeles where he served as Operations Manager at Zaring-Cioffi Entertainment, a special event production company specializing in celebrity hosted fundraising events.
Keith returned to the Westin Seattle Hotel in 2006 where he worked in the demanding banquet department. As a premier event location in Seattle, Keith acquired extensive experience in fine dining, banquet operations and bartending. It was here that he honed his skills as a sought after mixologist.
Missing the sunshine of Southern California led Keith to San Diego in 2009. There he joined Dr. Nathan Hornsby, an old friend from his days at the Sheraton Seattle, as office manager for his growing dental practice, the Cosmetic Dentistry Center of San Diego. In his spare time, including most weekends, Keith served as the Southern California market manager for Seattle-based bartending service Shake Bartenders. In addition to his role as manager, Keith served as a master mixologist at Shake’s many events throughout the Southern California area prior to the launch of Fluid early in 2017.
Raised in the tourist mecca of the Coachella Valley region of California, Fluid partner, and mixology specialist James Holloway has over 12 years of experience in the hospitality and entertainment industry. Having worked first as a server and later a manager at various venues in Palm Springs and across Southern California, James had the privilege of learning from some of the top mixologists from New York City and Los Angeles, gaining an intimate knowledge of how to craft classic cocktails made from the most unique spirits, wines and beers sourced from all over the world.
James credits the five years spent at the Saguaro Hotel in Palm Springs under the tutelage of Iron Chef Jose Garces as the most influential on his development and style. He also helped open one of the first true tequila bars in Palm Springs – El Jefe – which featured over 100 different type of tequilas mixed with the freshest daily made purees, and earlier worked at Tinto, a tapas bar that specialized in unique Spanish cocktails and wines. In addition, James served as the Southern California market manager for Seattle-based bartending service Shake Bartenders.
James has spent the past eight years in special event catering, which allows him to combine a love of spirits with a passion for dance and music. He prides himself on bringing the highest form of professionalism and service to Fluid, as evidenced by the long list of clients who will follow him on his new adventure and venture.
John Zaring, who oversees Fluid’s operations across Greater Los Angeles, has over 30 years of strategic experience in the entertainment & event industries. His background involves an integration of celebrity-driven event management and public relations, television & film production and talent representation. As a partner in the Zaring Group, John produces the annual Cabo Comedy Festival in Los Cabos, and has created multiple special events across Mexico including the Cuisine of the Sun Food Festival at Villa La Estancia Riviera Nayarit, Grand Chefs Fest at Grand Velas Cabo, and the Vallarta-Nayarit Classic Rock Festival at the Hard Rock Hotel in Nuevo Vallarta. The firm also recruits and escorts stars to 5-star resorts in Cabo, Cancun, Loreto and Vallarta, Mexico, and also Antigua, Guatemala.
Prior to founding the Zaring Group in 2007, John was President of Zaring/Cioffi Entertainment (ZCE), an event production firm that specialized in celebrity-driven fundraisers. Among ZCE’s properties were Richard Karn StarDays (Seattle, 1993-99), Marg Helgenberger & Alan Rosenberg Celebrity Weekend (Omaha, 1997-2006), Dennis Quaid Charity Weekend (Austin, 2003 – 2007) and NAACP Image Awards (LA, 2005 – 2007). ZCE was purchased in September 2007 by SportsQuest Inc., a publicly traded (symbol: SPQS) company based in Orlando.
John recently celebrated 25 years of marriage and resides in Castaic. His daughter Fiona is a senior broadcast journalism major at Chapman University, while daughter Kylie is a senior at West Ranch High School. John is a founding board member and recent Vice Chair of the WiSH Education Foundation, which supports the William S. Hart School District, and has served on multiple community organizations over his two decades in the Santa Clarita Valley, including the Castaic Town Council’s Land Use Committee, the Strategic Planning Committee of the Castaic Union School District, the City of Santa Clarita Performing Arts Commission’s Arts Education Committee and the board of the William S. Hart School District’s Financing Corporation.